Strategic. Our people let you tap into over 10 years of successful Internet advertising experience, and we help you understand the relationship between how many visitors your website gets a month, how well it converts its traffic into either sales or leads and how this impacts your definition of Internet marketing success. We coach you on using a Sales Driven Marketing methodology to help you prioritize either your or your clients' marketing resources, so you begin to understand the most effective marketing mix: advertising over the Internet, TV, radio, newspaper, phone book and direct mail.
We analyze your website while promoting it. As a courtesy of doing business with us, we help you evaluate your website and understand the strong connection between website usability, design and your Internet marketing success.
We're on a monthly billing cycle. We don't believe in long term contracts. Clients should want to remain as our client, not feel bound to us by a "written" relationship, and campaigns are fluid, not static, month-to-month.
You receive month-end reporting summarizing your campaign's success. You will know how well your campaign is performing so you can constantly evaluate our progress and hold us accountable. Many of our clients use the reports as a free way to gain consumer insight -- the reports show you what products and services your target market is searching for on the Internet.
Experience. We're experienced working with Fortune 100 companies, the National Basketball Association (NBA), the National Football League (NFL), leading U.S. based Internet companies, and the entities forming the pillar of the United States economy -- small and mid-size businesses.
Technology. We combine technology with human talent to evaluate and optimize your campaign's performance at the keyword and ad level. We identify which keywords, ads, and bid levels drive the highest quality leads and generate the most sales from your website.
Service. You have one dedicated account executive who is empowered to make immediate decisions on your campaign. You will never be transferred to another department, whoever you talk to will address, and solve, and exceed your expectations. If we need to get on a plane to visit you in person, we will do it. Whatever it takes to get the job done.
Creativity and innovation. We all know what it means, but how is it done in practice? Here's an example. A client wanted to advertise online, and take advantage of its existing website and Internet department. They had less than desirable results in the past, and spent a lot of time and resources trying to figure it out with no clear success.
Sales Driven Marketing coached them on how to evaluate their vendors, including us, and guided them to enhance their website correctly - to help drive better response rates - and suggested a team structure to most effectively handle their internal web sales channel. This included defining what a web sale was, which is not so simple when a website is integrated with a brick-n-mortar storefront. In addition, because they came to realize their Internet team's success depended on the number of leads they received, we complemented their web initiatives with a phone lead marketing program, conceived and implemented by Sales Driven Marketing.